Privacy & Cookie Policy

Privacy Policy

1.   INTRODUCTION

This privacy notice provides you with details of how we collect and process your personal data through your use of our site
www.effloresce.co.uk, including any information you may provide through our site when you purchase a product or service,
sign up to our newsletter or take part in a prize draw or competition.

By providing us with your data, you warrant to us that you are over 13 years of age.

Tim Barr of Woodberry of leamington Spa is the data controller and is responsible for your personal data (referred to as “we”, “us” or
“our” in this privacy notice).

We have appointed a Data Protection Officer who is in charge of privacy related matters for us. If you have any questions
about this privacy notice, please contact the Data Protection Officer using the details set out below.
Tim Barr
Bericote Wood Yard
Bericote Road
Blackdown
Leamington Spa
CV32 6QP

Our full details are:

Full name of legal entity: Woodberry of Leamington Spa

[Name or title of Data Protection Officer] Tim Barr
Email address: tim@woodberryofleamingtonspa.com

Postal address: Bericote Wood Yard, Bericote Road, Blackdown, Leamington Spa, CV32 6QP
If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information
Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We should be grateful
if you would contact us first if you do have a complaint so that we can try to resolve it for you.

It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your
personal information changes by emailing us at mail@woodberryofleamingtonspa.com

2.  WHAT DATA DO WE COLLECT ABOUT YOU

Personal data means any information capable of identifying an individual. It does not include anonymised data.

We may process certain types of personal data about you as follows:

• Identity Data may include your first name, maiden name, last name, username, marital status, title, date of birth and
gender.
• Contact Data may include your billing address, delivery address, email address and telephone numbers.
• Financial Data may include your bank account and payment card details.
• Transaction Data may include details about payments between us and other details of purchases made by you.
• Technical Data may include your login data, internet protocol addresses, browser type and version, browser plug‐in
types and versions, time zone setting and location, operating system and platform and other technology on the devices
you use to access this site.
• Profile Data may include your username and password, purchases or orders, your interests, preferences, feedback and
survey responses.
• Usage Data may include information about how you use our website, products and services.
• Marketing and Communications Data may include your preferences in receiving marketing communications from us
and our third parties and your communication preferences.
We may also process Aggregated Data from your personal data but this data does not reveal your identity and as such in itself
is not personal data. An example of this is where we review your Usage Data to work out the percentage of website users
using a specific feature of our site. If we link the Aggregated Data with your personal data so that you can be identified from
it, then it is treated as personal data.
Where we are required to collect personal data by law, or under the terms of the contract between us and you do not provide
us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to
you). If you don’t provide us with the requested data, we may have to cancel a product or service you have ordered but if we
do, we will notify you at the time.

3.  HOW WE COLLECT YOUR PERSONAL DATA

We collect data about you through a variety of different methods including:

• Direct interactions: You may provide data by filling in forms on our site (or otherwise) or by communicating with us by
post, phone, email or otherwise, including when you:
• order our products or services;
• create an account on our site;
• subscribe to our service or publications;
• request resources or marketing be sent to you;
• enter a competition, prize draw, promotion or survey; or
• give us feedback.
• Automated technologies or interactions: As you use our site, we may automatically collect Technical Data about your
equipment,  browsing  actions  and  usage  patterns.  We  collect  this  data  by  using  cookies,  server  logs  and  similar
technologies. We may also receive Technical Data about you if you visit other websites that use our cookies. Please see
our cookie policy at for further details.
• Third parties or publicly available sources: We may receive personal data about you from various third parties and
public sources as set out below:
• analytics providers such as Google based outside the EU;
• advertising networks based inside OR outside the EU; and
• search information providers inside OR outside the EU

•Contact, Financial and Transaction Data from providers of technical, payment and delivery services based inside OR
outside the EU
•Identity and Contact Data from data brokers or aggregators based inside OR outside the EU
•Identity and Contact Data from publicly availably sources such as Companies House and the Electoral Register based
inside the EU
4.  HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when legally permitted. The most common uses of your personal data are:

• Where we need to perform the contract between us.
•Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights
do not override those interests.
• Where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal ground for processing your personal data, other than in relation to sending
marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any
time by emailing us at mail@woodberryofleamingtonspa.com.

Purposes for processing your personal data

Set out below is a description of the ways we intend to use your personal data and the legal grounds on which we will process
such data. We have also explained what our legitimate interests are where relevant.

We may process your personal data for more than one lawful ground, depending on the specific purpose for which we are
using your data. Please email us at mail@woodberryofleamingtonspa.com if you need details about the specific legal ground
we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/Activity Type of data Lawful basis for processing  
To register you as a new customer(a) Identity
(b) Contact
Performance of a contract with you
To process and deliver your order including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
(a) Identity 
(b) Contact
(c) Financial
(d) Transaction
(e) Marketing and Communications
(a) Performance of a contract with you
(b) Necessary for our legitimate interests to recover debts owed to us
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests to keep our records updated and to study how customers use our products/services 
To enable you to partake in a prize draw, competition or complete a survey(a) Identity (b) Contact 
(c) Profile 
(d) Usage 
(e) Marketing and Communications 
(a) Performance of a contract with you
(b) Necessary for our legitimate interests to study how customers use our products/services, to develop them and grow our business
To administer and protect our business and our site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity 
(b) Contact 
(c) Technical
(a) Necessary for our legitimate interests for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise
(b) Necessary to comply with a legal obligation
To deliver relevant content and advertisements to you and measure and understand the effectiveness of our advertising(a) Identity 
(b) Contact 
(c) Profile 
(d) Usage 
(e) Marketing and Communications 
(f) Technical 
Necessary for our legitimate interests to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences(a) Technical 
(b) Usage 
Necessary for our legitimate interests to define types of customers for our products and services, to keep our site updated and relevant, to develop our business and to inform our marketing strategy
To make suggestions and recommendations to you about goods or services that may be of interest to you(a) Identity 
(b) Contact 
(c) Technical 
(d) Usage 
(e) Profile 
Necessary for our legitimate interests to develop our products/services and grow our business

Marketing communications

You will receive marketing communications from us if you have:
(i) requested information from us or purchased goods or services from us; or
(ii) if you provided us with your details and ticked the box at the point of entry of your details for us to send you
marketing communications; and
(iii) in each case, you have not opted out of receiving that marketing.
We will get your express opt‐in consent before we share your personal data with any third party for marketing purposes.

You can ask us or third parties to stop sending you marketing messages at any time [by logging into the website and checking
or  unchecking  relevant boxes  to adjust your marketing preferences] OR  [by  following  the opt‐out links on any marketing
message sent to you or] OR by emailing us at mail@woodberryofleamingtonspa.com at any time.

Where you opt out of receiving our marketing communications, this will not apply to personal data provided to us as a result
of a product/service purchase, warranty registration, product/service experience or other transactions.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need
to use it for another reason and that reason is compatible with the original purpose. If you wish to find out more about how
the  processing  for  the  new  purpose  is  compatible  with  the  original  purpose,  please  email  us  at
mail@woodberryofleamingtonspa.com.

If we need to use your personal data for a purpose unrelated to the purpose for which we collected the data, we will notify
you and we will explain the legal ground of processing.

We may process your personal data without your knowledge or consent where this is required or permitted by law.

5.  DISCLOSURES OF YOUR PERSONAL DATA

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4
above:

• Service providers who provide IT and system administration services.
• Professional  advisers  including  lawyers,  bankers,  auditors  and  insurers  who  provide  consultancy,  banking,  legal,
insurance and accounting services.
• HM Revenue & Customs, regulators and other authorities based in the United Kingdom and other relevant jurisdictions
who require reporting of processing activities in certain circumstances.
• Third parties to whom we sell, transfer, or merge parts of our business or our assets.
We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in
accordance  with  the  law. We  only  allow  such  third  parties  to  process  your  personal  data  for  specified  purposes  and  in
accordance with our instructions.

6.  INTERNATIONAL TRANSFERS  [NOTE: PLEASE WATCH THE VIDEO ON INTERNATIONAL TRANSFERS AND THINK ABOUT
TRANSFERS TO SUCH PROVIDERS AS XERO, DROPBOX, MAILCHIMP, AWEBER ETC THAT HAVE THEIR SERVERS BASED IN THE
UNITED STATES]

[IF NO TRANSFERS OUT OF EEA OCCUR:] [We do not transfer your personal data outside the European Economic Area (EEA).]

OR

[IF TRANSFERS OUT OF EEA OCCUR:]

Countries outside of the European Economic Area (EEA) do not always offer the same levels of protection to your personal
data, so European law has prohibited transfers of personal data outside of the EEA unless the transfer meets certain criteria.

Many of our third parties service providers are based outside the European Economic Area (EEA) so their processing of your
personal data will involve a transfer of data outside the EEA.

Whenever we transfer your personal data out of the EEA, we do our best to ensure a similar degree of security of data by
ensuring at least one of the following safeguards is implemented:

• We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection
for personal data by the European Commission; or
• Where we use certain service providers, we may use specific contracts or codes of conduct or certification mechanisms
approved by the European Commission which give personal data the same protection it has in Europe; or
• Where we use providers based in the United States, we may transfer data to them if they are part of the EU‐US Privacy
Shield which requires them to provide similar protection to personal data shared between the Europe and the US.
If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the
right to withdraw this consent at any time.
Please email us at mail@woodberryofleamingtonspa.com  if you want further information on the specific mechanism used
by us when transferring your personal data out of the EEA.

7.  DATA SECURITY

We  have  put in  place appropriate  security measures  to  prevent your  personal  data  from  being accidentally lost,  used  or
accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees,
agents, contractors and other third parties who have a business need to know such data. They will only process your personal
data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable
regulator of a breach where we are legally required to do so.

8.  DATA RETENTION

We will only retain your personal data  for as long as necessary to  fulfil the purposes we collected it  for, including for the
purposes of satisfying any legal, accounting, or reporting requirements.

To determine  the appropriate  retention  period  for personal data, we consider  the amount, nature, and  sensitivity of  the
personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which
we process your personal data and whether we can achieve those purposes through other means, and the applicable legal
requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data)
for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see below for further information.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research
or statistical purposes in which case we may use this information indefinitely without further notice to you.

9.  YOUR LEGAL RIGHTS

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the
right to:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request transfer of your personal data.
• Right to withdraw consent.
You can see more about these rights at:
https://ico.org.uk/for‐organisations/guide‐to‐the‐general‐data‐protection‐regulation‐gdpr/individual‐rights/
If you wish to exercise any of the rights set out above, please email us at mail@woodberryofleamingtonspa.com.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge
a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with
your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your
personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed
to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your
request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request
is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

10. THIRD‐PARTY LINKS

This website may include links to third‐party websites, plug‐ins and applications. Clicking on those links or enabling those
connections may allow third parties to collect or share data about you. We do not control these third‐party websites and are
not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of
every website you visit.

11. COOKIES

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you
disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For
more information about the cookies we use, please see our Cookie Policy.

COOKIE POLICY

What’s a cookie?
•A “cookie” is a piece of information that is stored on your computer’s hard drive and which
records how you move your way around a website so that, when you revisit that website, it
can present tailored options based on the information stored about your last visit. Cookies
can also be used to analyse traffic and for advertising and marketing purposes.

•Cookies are used by nearly all websites and do not harm your system.
If you want to check or change what types of cookies you accept, this can usually be
altered within your browser settings. You can block cookies at any time by activating the
setting on your browser that allows you to refuse the setting of all or some cookies. However,
if you use your browser settings to block all cookies (including essential cookies) you may not
be able to access all or parts of our site.

How do we use cookies?
•We use cookies to track your use of our website. This enables us to understand how you use
the site and track any patterns with regards how you are using our website. This helps us to
develop and improve our website as well as products and / or services in response to what
you might need or want.

•Cookies are either:
– Session cookies: these are only stored on your computer during your web session and are
automatically deleted when you close your browser – they usually store an anonymous
session ID allowing you to browse a website without having to log in to each page but they
do not collect any personal data from your computer; or
– Persistent cookies: a persistent cookie is stored as a file on your computer and it remains
there when you close your web browser. The cookie can be read by the website that
created it when you visit that website again. [We use persistent cookies for Google
Analytics.]

•Cookies can also be categorised as follows:
– Strictly necessary cookies: These cookies are essential to enable you to use the website
effectively, such as when buying a product and / or service, and therefore cannot be turned
off. Without these cookies, the services available to you on our website cannot be provided.
These cookies do not gather information about you that could be used for marketing or
remembering where you have been on the internet.
– Performance cookies: These cookies enable us to monitor and improve the performance of
our website. For example, they allow us to count visits, identify traffic sources and see which
parts of the site are most popular.
– Functionality cookies: These cookies allow our website to remember choices you make and
provide enhanced features. For instance, we may be able to provide you with news or
updates relevant to the services you use. They may also be used to provide services you
have requested such as viewing a video or commenting on a blog. The information these
cookies collect is usually anonymised.

Category Cookie Name Purpose
Necessary Cookies PHPSESSID Necessary cookies enable core functionality. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences.
Necessary Cookies cookiesAccepted Necessary cookies enable core functionality. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences.
Necessary Cookies cookiesAcceptedAnalytics Necessary cookies enable core functionality. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences.
Necessary Cookies wp_woocommerce_session_[reference] Necessary cookies enable core functionality. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences.
Necessary Cookies woocommerce_cart_hash Necessary cookies enable core functionality. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences.
Necessary Cookies woocommerce_items_in_cart Necessary cookies enable core functionality. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences.
Necessary Cookies cookiesAcceptedWorldpay Necessary cookies enable core functionality. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences.
Necessary Cookies cookiesAcceptedGoogle Necessary cookies enable core functionality. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences.
Necessary Cookies cookiesAcceptedTawkTo Necessary cookies enable core functionality. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences.
Necessary Cookies wp_woocommerce_session_f28a124df1c1071d82ffa35fac5cfe2c Necessary cookies enable core functionality. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences.
Analytical cookies '__utma', '__utmb', '__utmc', '__utmt', '__utmv', '__utmz' Used to see how our website users navigate the site
Worldpay 'machine', 'JSESSIONID' Provide payment facilties on the website
YouTube 'GPS', 'PREF', 'VISITOR_INFO1_LIVE', 'YSC', 'remote_sid', 'nextId', 'requests' Used by Google to deliver YouTube content on the website
YouTube 'IDE', 'test_cookie' Used by Google to deliver YouTube content on the website
Google 'NID' Used by Google for delivering Google Maps on the website
TawkTo '__cfduid', 'ss', 'tawkUUID', '__tawkuuid', 'TawkConnectionTime', 'TawkCookie', 'Tawk_[reference]' Used by the website to provide a customer service live chat function