We have received such fantastic feedback from customers across the UK, on our monthly installments of Woodberry Wisdom, that we have decided to put together our most popular knowledge nuggets. So sit back, grab a brew and read how you can make the most out of your outdoors by following our tips and advice, crafted from our team of seasoned consultants.
Clean Seats
A quick spray down is all our furniture needs to keep it looking clean and inviting. Don’t forget to freshen up your surplus furniture and accessories that have been in storage over the winter too. Now is also a good time to machine wash those cushion covers and throws all ready for the Easter trading weekend.
Brand Visibility
There are lots you can do with your outdoor space to enhance the visibility of your brand. Take a good look around your property, and you will see so many opportunities, from pathways to cafe courtyards. By adding colourful picture-perfect furniture and accessories, you will create an inviting customer experience and make it easy for visitors to stay longer at your venues and spend money. Remember the importance of social media and ensure customers are taking photographs for all the right reasons.
Protecting your parasols
On days where the weather is windy, it is advisable to keep your parasols down to avoid them becoming a safety hazard and to protect them from becoming damaged.
However, keen customers who want shelter from the wind more often than not will come along and casually put a parasol up. To help protect your assets and the safety of your customers put your covers over your parasols. The cover acts as a statement showing that the parasols are to remain officially down until your staff are instructed to open them all up again. Try it, the next time we have extreme wind, no customers will have the nerve to remove the covers.
Advertise your service offerings
Ensure you are capturing all groups of customers by advertising exactly what your service offering is? Does your property have designated access and entry points for wheelchairs and pushchairs? Then make sure you convey this message clearly in all your marketing material and on your social media channels.
Have you installed specific furniture that will accommodate wheelchairs and buggies? Then be sure to let customers and prospects know how serious you take their comfort and that you welcome wheelchairs and small children.
Maintain your furniture
Don’t forget to maintain all your furniture, particularly the pieces that sit in isolation around your property. Once they are in situ, it is easy to forget them. Don’t let your customers discover a disappointing seating solution in need of a clean and a coat of treatment fluid. Keeping your furniture clean and tidy will ensure your visitors are happy and spend more time and money at your venue.
Soft Touches
Adding a few soft touches to your outdoors to enhance your customers comfort is a great way to increase your customers stay time and spend.
Armchair cushions will create a wonderful luxurious seating solution, particularly for customers who suffer from back problems. They can also add a little bit of height for children to enjoy sitting with the grown-ups.
Adding Outdoor heaters to your parasols will enable your customers to enjoy your beautiful outdoors long after the sun has gone down or on much cooler days
For a complimentary appraisal of your outdoor space and to ensure you are maximising it to its full potential, give our team of consultants a call on 0800 6888 983 and they will happily help you by telephone or a site visit.