According to the Financial Times, online sales of non-food items have soared over the past five years, from 11.6 per cent of the total market in December 2012 to 24.1 per cent in December 2017. So when it comes to creating a customer experience for Shopping Centres, it is imperative that the service offering is on-point and one that appeals to customers of all ages.
Below, we have put together some easy ideas to encourage customers to visit your Shopping Centre, and to stay longer once they do!
Zoning
Having designated zoning spaces around the shopping centre is an ideal way to keep everyone happy. If you are a business person on a lunch break, catching up on a few calls, you are not going to want to be seated next to a group of Mums with noisy toddlers. Thinking about where you position seating will make your customers more comfortable and encourage them to stay longer; hopefully spending more with you in the process!
The size of seating spaces is essential too, remember some people will want to sit alone and not snuggled up on a bench with strangers.
Consider setting up a VIP area, somewhere a little quieter, where for a premium, customers can enjoy a superior service, grab a drink and enjoy some form of entertainment. Why not set up a screen for customers to watch the tennis or football season while enjoying a drink or snack.
Our beautifully crafted Rattan Paris 800 set is an exquisite piece of furniture to add an air of class to any hospitality space.
Comfy Furniture
Comfort is king to your customers, especially after a manic few hours of shopping for those all-important holiday items. So it is nice to offer somewhere to kick-back and enjoy a ‘takeaway’ coffee or snack. A relaxing and casual seating solution where customers can gather their thoughts and revisit their shopping list will make the perfect resting point. Designated coffee shops don’t always have seating room for customers, so be sure to get ahead of the game and top up on some casual furniture for passing visitors to enjoy. Table space is vital, to give customers space to spread out, check emails and examine purchases without the worry that something will end up on the floor. Over the summer months its nice to create a holiday vibe to your space, by adding some inflatables for the children to sit on and enjoy, along with some colourful bunting and balloons.
Our Lisbon Set is extremely practical and made from molded plastic making it easy to wipe down. This set makes a perfect choice for casual ‘on the move’ seating and can be comfort enhanced by adding a selection of colourful cushions.
Stylish too!
Commercial street furniture need not be ugly or boring. Our stylish yet functional Dorchester range ticks all the boxes when it comes to cost-effective, flexible and stylish commercial furniture. Finished in either softwood or hardwood, and popular sizes being 1.8m or 2.0m, this range can work to your specific specification and location.
Accessories
Perfectly placed accessories can add a lovely finish to your venue and are an excellent way to show your customers how much you care. Creating an aesthetically pleasing space will ensure your customers return again and again.
Our Coloured Chunky Planters are a simple, well-built flower planter to add a feature to your outdoor space. These planters can be painted in any colour. They look stunning filled with seasonal colours and flowers and can make a lovely backdrop for selfie obsessed customers. Any pretty accessories are guaranteed to be tagged on social media and will help market your business. These planters also work nicely indoors and will add a lovely tropical holiday vibe.
Tidy
Adding a pop of colour to your rubbish accessories can make your bins stand out and become a feature piece to your venue.
Our Park Litter Bins tick all the boxes for keeping your property tidy and are suitable for indoor and outdoor spaces. They look rather striking on melamine floor or concrete walkways. Designed in brightly coloured durable timber slats will mean nobody will walk past these handsome units without wanting to deposit their litter.
If you’re not quite sure about what you need, or you’d simply like to chat about a particular product or how to look after it, our friendly team would love to hear from you – just give us a call us on 01926 889922.