Spring is around the corner and the perfect opportunity to tidy, clean and innovate your outdoors before peak trading season begins. With all your thoughts and energy on your outdoors, it can be easy to forget about your social media channels. How about a good Spring clean of your digital content? Yes, that’s right, carrying out an audit of what images you are displaying on your social media channels is a worthwhile task to make sure everything is up to date.
Images
From main cover pictures on Twitter and Facebook, to feature shots, these should display a good clear up to date image of your property and outdoors at its best. Your social media channels are digital windows that customers and prospects will be looking through, to see if your venue makes them want to visit and spend their hard earned money. So if your property has recently undergone a renovation, remember to update your profile pictures to reflect this. There is little to be gained from displaying an image of tired property paintwork when you have just made an investment to redecorate. Equally, when you update your outdoors with additional furniture, it’s an excellent opportunity to snap some pictures and share the updates you have made to your space on your social media pages. The perfect way to show your customers how serious you are about their comfort.
Portfolio
Get into the habit of taking photos of your property during different seasons, so you can build up a nice collection of good quality images that can be shared and used in your social media content each season. A glorious backdrop of a sunset or a snow scene always works well and can help create a visual ambience to your outdoors. These images can also be used for any marketing collateral you want to design during the year.
Editing
You don’t have to be a professional photographer to take the perfect shot. You just need to have a little common sense and know how to crop pictures. If your property is located near a road, nobody is going to be interested in seeing an image that contains cars. So be smart and get cropping to cut out unwanted editions to your photos. Don’t be afraid to experiment with different colours too, images in black and white and sepia tones can be very powerful and give a completely different vibe to your venue.
Image Permissions
Remember if you are taking photos of you outdoors while customers are around, you should always ask for their permission to use them in any of your marketing material.
Woodberry of Leamington Spa can help you take your outdoors to the next level, offering free advice from our expert consultants on what works best for your outdoors depending on your location. If your property is located on the seafront, we can advise the best furniture to withstand extreme weather conditions. Just give us a call on 0800 6888 983. Our picture perfect furniture solutions will make your property stand out and ensure your customers return and your prospects become customers.
We have carefully curated a selection of furniture suitable for every budget and every location, from a small pavement property to vast acreage of parkland. We can source those more difficult products and have specialist partners who can advise and provide Children’s Play Equipment, Outdoor Screens, Outdoor Shading, and Outdoor Heaters.
Our 2019 brochure can be download from here
We look forward to hearing from you soon.